Question 1

An app feels big.

Accepted Answer

The standard build includes two core engines plus dashboard and journey tracking. If your program needs less or more, we adjust the scope during discovery.

Question 2

How involved do I need to be during the build?

Accepted Answer

Your involvement is focused and intentional. You'll review key decisions during Discovery, review the prototype, test the engines as they're completed, and test with real clients during the 30-day onboarding. You're not managing developers or handling technical details.

Question 3

What does it cost?

Accepted Answer

The standard build is $21,000 paid in full, or $6,000 upfront + $1,500/month for 12 months. Includes the first 12 months of Optimize care: prompt tuning, knowledge base updates, and monthly scorecards. Lighter and expanded packages are also available — specifics are determined on the discovery call.

Question 4

What does it cost to run?

Accepted Answer

You cover AI running costs directly — under $100 a month for most programs. A program with 100 active clients typically runs $20–50/month.

Question 5

We already have Airtable / a platform.

Accepted Answer

I build on it. The Feedback Engine can even run behind the scenes in Airtable with no client-facing app at all. Specifics get handled on the call.

Question 6

I won't share my framework / GPT.

Accepted Answer

I never ask for it up front. You walk me through your framework during Discovery. I build from that conversation.

Question 7

So the app replaces my coaches?

Accepted Answer

It takes the repeatable work so your coaches spend their time on judgment, strategy, and the relationship. Your co-coaches spend their hours coaching, not reviewing.

Question 8

Should I just hire another coach?

Accepted Answer

Compare the cost of the next hire, every year, against a one-time build that frees the coaches you already have.

Question 9

How long does a build take?

Accepted Answer

4 to 6 weeks from Discovery to deploy. You get 30 days of onboarding after launch with me, your team, and your clients.

Question 10

Who owns it once it's built?

Accepted Answer

You do. You own the code, the accounts, and the documentation. You're not locked into a proprietary platform or dependent on a system you can't evolve over time. After the first 12 months, ongoing care continues at $1,200/month (Optimize tier) — or you can upgrade to Grow ($2,500/month) for quarterly feature builds and monthly strategy calls.

Question 11

What if I'm not ready to build yet?

Accepted Answer

The delivery audit call helps you figure out whether building now is the right move. The goal is to help you arrive at the best decision, not to sell you a build.